Remember a time when there weren't ads before movies? It used to be that people were excited just for the previews and previews were all you got. Times were simpler then. People actually showed up early to see previews because previews were considered a perk of going to the theater. After paying $10 per seat and the same for refreshments, most people expect a certain level of comfort and service for their money. The TV-style ads have been annoying to say the least but recently I hit a new limit.